DraftKings Inc. and Showtime Sports today announced a collaboration that will combine forces to immerse boxing fans in the sport they love through a custom Pick ‘Em style game exclusive to Showtime Sports that debuts with this Saturday’s Showtime Championship Boxing.
This new Pick ‘Em style game asks players to choose the winner of each televised fight, determine the method of victory and predict when the bout will end for all Showtime boxing events including SShowtime Championship Boxing, ShoBox: The New Generation, Showtime Boxing: Special Edition and Showtime PPV. Players will be awarded points based on the number of correct predictions in each boxing match. Prizing for individual fight cards includes $5,000 in winnings with each of the top-five finalists receiving a SHOWTIME Boxing prize pack. Additionally, the overall 2019 Pick ‘Em winner will be awarded a free trip to every 2020 Showtime Championship Boxing event.
“Our alignment with Showtime Sports is another prime example of our endless efforts to innovate and satisfy our customers with the most comprehensive sports offerings possible,” said Ezra Kucharz, Chief Business Officer at DraftKings. “Boxing draws edge-of-the-seat fans with incredible passion and engagement with the sport, and this collaboration will further our ability to best connect with our burgeoning player community.”
“This unique collaboration with DraftKings delivers an entertaining companion experience for viewers and provides a year-long connection to all Showtime boxing events,” said Stephen Espinoza, President Sports & Event Programming, Showtime Networks Inc. “We’re excited to align with a leading sports-tech entertainment brand in the U.S. as Showtime Sports continues to deliver fresh and innovative ways for fans to enjoy the best that boxing has to offer.”
Boxing is among the most storied and popular sports in the world with a passionate fan base, both domestically and internationally. Viewership trends for televised combat sports spectacles have been consistently impressive in recent years, with boxing accounting for the top selling pay-per-view television events in history. To serve this large and growing fanbase, DraftKings and Showtime Sports are reshaping the fan sports entertainment experience through a creative collaboration, which will include custom fantasy games and other gaming innovations.
This Saturday’s Showtime Championship Boxing event will be the first opportunity for fans to play this Pick ‘Em style game. Saturday’s three-fight telecast is headlined by former world champion Erislandy Lara challenging undefeated WBA Super Welterweight Champion Brian Castaño plus the return of heavyweight contender Luis Ortiz.